Custom Mailing
A $20,000 print job sits finished on pallets, having just been delivered to the client’s designated mail house. The client’s deadline looms. Then the call comes: “We can’t inkjet addresses onto this coating.” The entire campaign grinds to a halt, forcing either an expensive reprint of the mail piece or costly labeling workarounds that double…
You may not realize that your marketing campaign’s success hinges on a single Excel spreadsheet row becoming a perfectly addressed mailing piece that lands in the right mailbox at exactly the right time. Between that spreadsheet cell and final delivery lies a sophisticated network of technology, regulations, and coordination that most marketing professionals never see—yet…