Printing Industry Trends
Creative directors stake their reputations on brand consistency, yet color variations across print materials can destroy millions in brand equity. G7 certification eliminates this risk through scientific color standardization, ensuring brand colors reproduce identically across every vendor, substrate, and location. Companies report 23% revenue increases from consistent brand presentation, 47% improvement in brand recognition, and 60% reduction in revision cycles. One luxury brand measured a $3.2 million increase in brand valuation after implementing G7 requirements. For creative directors protecting valuable brand assets, G7 certification has become non-negotiable.
A $20,000 print job sits finished on pallets, having just been delivered to the client’s designated mail house. The client’s deadline looms. Then the call comes: “We can’t inkjet addresses onto this coating.” The entire campaign grinds to a halt, forcing either an expensive reprint of the mail piece or costly labeling workarounds that double…
Decades ago, print shops were known to release chemicals into the environment and sustainability wasn’t a term most companies were familiar with, much less understood. Today, modern printing facilities like Kase Printing operate with just a single weekly dumpster for non-recyclable waste despite housing 40+ employees in a 34,000-square-foot facility. This dramatic shift represents how…
While traditional offset printing has long been the standard, particularly for high volumes, short-run digital printing has emerged as a powerful and often more suitable alternative in many modern scenarios. It leverages digital files directly, bypassing traditional plate-making processes, which fundamentally changes the setup cost structure, especially for short-run printing jobs that use automated production…