The ROI of Full Color Commercial Printing with G7 Certification

TL;DR: Companies waste $1000’s annually on color inconsistency in their print materials – from reprints and rush charges to press checks and delayed launches. G7 certification eliminates these costs through scientific color standardization, delivering 95% fewer reprints, 40% faster turnaround, and 15-20% cost reductions through gains in process efficiencies. One catalog client saves $30,000 yearly just from eliminating travel expenses of going on multiple press checks. Most businesses recover 10-15% of their total print budget, with ROI in 3-4 months.

The Hidden $100,000 Problem in Your Print Services Budget

A Fortune 500 retailer discovered they spent $127,000 last year just on reprinting marketing materials because their specialty printing for packaging didn’t match their catalogs. Their brochures clashed with their billboards. Each fix required rush charges and expedited shipping.

This drain happens through two categories that most executives never see:

Direct Costs Hitting Your Budget Now:

• Reprinting brochures, flyers, and promotional materials that don’t match brand standards
• Rush charges for offset printing corrections
• Executive travel for press checks on booklets and catalogs ($3,000-5,000 per trip)
• Wasted inventory from color-rejected printed materials, including business cards and labels

Hidden Opportunity Costs:

• Staff spending 10+ hours weekly managing color disputes for full-service printing needs
• Product launches delayed 2-3 weeks, awaiting corrections on direct mail pieces
• Lost sales from inconsistent packaging with poor finish quality
• Weakened pricing power from poor brand consistency across all printed projects

The solution?

G7 certification; a commercial printing standard that eliminates color inconsistency through scientific standardization.

Before G7, I spent a quarter of my week trying to figure out why a pressman couldn’t match color,” explains Robert McCabe, Pre-press Manager at Kase Printing.

Now I can’t remember the last time we had a job rejected for color, whether it’s a simple flyer or complex printing and bindery project.

How G7 Transforms Your Bottom Line

One catalog client who uses Kase Printing’s full-color printing services six times annually eliminated their entire press approval process.

“Before G7, they would come in for every press approval on their saddle-stitched catalogs,” McCabe shares. “Now they don’t come in for any of them. That’s $30,000 saved just in travel and time.”

“Many customers who used to want to approve a hard copy proof on everything now don’t want a hard copy proof on anything,” says McCabe. This trust eliminates 2-3 approval cycles per project, saving weeks of production time and potentially accelerating revenue by 40%.

Real-world results across industries prove the value:

• Retail chains save $50,000+ annually, eliminating seasonal catalog reprints while maintaining perfect brand consistency across 200+ stores – from soft-touch coated business cards to gloss coated banners.
• Package goods companies see measurable sales increases when their packaging consistently matches their advertising.
• Multi-location brands reduce brand management costs by 30% through standardized color across everything from cost-effective labels to highest quality annual reports.

“We never get that phone call anymore about color problems,” McCabe emphasizes. “Whether it’s business cards or a large-scale printing project, the color is right every time.”

Calculate Your Savings and Stop the Drain

Companies typically lose 15-20% of their print budget to color inconsistency. For those spending $500,000 annually on full color printing services, that’s $75,000-100,000 in recoverable costs with payback in just 3-4 months.

Add your annual reprint costs for brochures and flyers, color-related delays on graphic design projects, and staff time managing disputes. That’s your G7 savings opportunity – and it’s likely larger than you think.

Ready to transform your print services ROI? Contact Kase Printing to calculate your specific G7 savings and join the companies who’ve eliminated color problems forever. Get your personalized savings assessment for quality printing and discover what G7 certification can save you.